Steve Krug knows what he’s talking about. He’s had years of experience in web usability, and he got started when the Web was just blossoming into what it is today. His first copy of Don’t Make Me Think was printed in 2000, right when Internet mania was heating up. Krug has seen the Internet grow more than most people will in their lifetimes, and his advice is extremely helpful for aspiring young people.
One of the things I like most about Krug’s book is his explicit examples. He never tears apart a website, just makes a note about what he would fix on it if it was his website. For instance, in the Street Signs and Breadcrumbs chapter, Krug uses websites like Amazon, Quicken, and Global Mart to get his point across about why the trunk test is effective.
I also love that Krug uses comics to get his point across, such as in The Farmer and The Cowman and the Usability As Common Courtesy chapters. The comics he chose in The Farmer and The Cowman portray co-workers in a boardroom having meetings about their websites: a very real occurrence that happens in the modern day business world. Krug says you should have at least three or four people check your website’s usability, but also shows how too many people involved can complicate things. The graphics he chose for the Usability As Common Courtesy chapter are small and simple, yet effective. After reading the section, you understand The Reservoir of Goodwill a little bit more. Krug gives resources for different types of learners so everyone can learn from his book easily.
Based on what I learned from Don’t Make Me Think, I would say a good website is easy to navigate, has clear labeling, and is straightforward. It should also have a good search option. Krug stresses this as one of the most important things about a website. You should only have to type in one thing into the search bar in order to get the results you want. Another important aspect of a website is site recognition. Krug also encourages site owners to post their logo on every page of the website so users never forget where they are. If they click on a link that takes them to a different site, they should be able to tell they are no longer on yours.
And the most important thing on a website (besides good usability, of course!) is the home page. Krug dedicates a whole chapter just to discuss the home page and its importance, as well as what you should have on it. The home page should have site recognition, search functions, teases, deals, shortcuts, and site hierarchy. It has to be easy to use and it should make people want to come back to it over and over. The home page is the most difficult thing to design because it is the most clicked on page on the website. Krug says the thing that most often gets lost is “conveying the big picture”, or making sure you answer the four questions. What is this? What do they do here? What can I do here? And Why should I be here and not somewhere else? Those four things need to be instantly recognizable, no matter the excuse. Home pages should be as basic as possible. And, as Krug would say, “Nothing beats a good tagline!”